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DIY design 7 - using templates

28 May 2008   Jeff Gill

Whatever design software you are using, it probably came with a bunch of templates.

some Apple Pages templates

Templates can be quite useful, if you know how to use them. Here’s how to use them:

Don’t start with the template. Start with what you want to communicate. What look and feel will reinforce your message? Once you know that, start looking at the templates. If you work in this order, your choices will be guided by your message, not by your software. If you are making a leaflet for your summer kids program and the Catering Brochure template is the best fit, use it.

Change it (if you have time). Be bold. Mess with the fonts and the colours. Use your own images. Just make sure that your changes are consistent. Make changes all across the document, not just here and there. The best way to do that is to change the document styles, rather than individual blocks of text.

I thought there was going to be a third point, but there isn’t.

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