Seth Godin nails it
Seth Godin is my favourite marketing guru. He wrote this article, and it is so perceptive, I need to quote some bits here:
We frequently confuse internal biochemistry (caused by habits and genetics) with external events. If we didn’t, marketing wouldn’t work nearly as well… We don’t say, “I’m genetically pre-disposed to mild depression,” or “I haven’t exercised in a while and I spend a lot of time watching TV,” instead, we say, “I’m disappointed because I don’t make enough money and my boss is mean to me.” And yet, someone in the very same circumstances seems much happier than we are. And somehow, nothing ever happens in our career that makes everything all right forever… We don’t say, “I eat to drown out the way I feel about my mom,” instead we say, “Hey, if it’s on a salad bar, it must be good for me. And anyway, next month is my birthday”… The external world is remarkably consistent, and yet we blame it for what’s going on inside of us.
Take another minute and read the whole thing.
7 July 2009 Jeff Gill
tags: humans,
quotes
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