In which I quote Seth Godin at length and ask all preachers to consider what they do on a Sunday morning
From this post: The purpose of a presentation is to change minds. That’s the only reason I can think of to spend the time and resources. If your goal isn’t to change minds, perhaps you should consider a different approach.
- The best presentation is no presentation at all. If you can get by with a memo, send a memo. I can read it faster than you can present it and we’ll both enjoy it more.
- The second best presentation is one on one. No slides, no microphone. You look me in the eye and change my mind.
- Third best? Live and fully interactive.
- Powerpoint or Keynote, but with no bullets, just emotional pictures and stories.
- And last best… well, if you really think you can change my mind by using tons of bullets and a droning presentation, I’m skeptical.
So, according to Seth, we preachers are putting the best hours of our week into something that is usually between the fourth and last best way of changing people’s minds.
Oh dear.
I think the thing to do is blow him off, because any alternative is a bit unthinkable.
15 April 2009 Jeff Gill
tags: church,
communication,
quotes
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